There is no such thing as selling… people must BUY from you when creating a monetary transaction. Buying is simply put, a decision making process. And it is based solely upon HOW we feel at the moment of that decision. People DO NOT buy products or services, they buy FEELINGS! Period! How they feel about the product or service is the determining factor in what they DECIDE to buy. Therefore, if you, as the salesperson cannot create an atmosphere of trust and likeability you are guaranteed the prospect will not buy from YOU!